Being a digital mom: 5 Ways to make money online

There are two options here: You can either sell advertising on your blog by yourself or you can join an ad network (Google, Glam, SheKnows, Lifetime Moms, Federated Media, etc.). When you sell ads on your own blog, you have the power to name your price, but you also have to sell the ads yourself (or find someone to do so). When you join an ad network, everything is taken care of by the network. You will have to give up alloted ad space (usually three) on your blog, but it can be very lucrative to join an ad network because they’re based on CPM (clicks per impression). The more traffic you have, the more money you’ll make. You make money without even thinking about it, which is incredible.

Mom bloggers have become the “it” digital voice. If you’re someone who has worked on establishing a brand and a following, you’re someone who has the potential to be hired as a spokesperson for a brand/company. There’s been so much more outreach to bloggers lately because our price point is lower than celebs’. Also, brands and companies are seeing a higher return on investment in digital efforts than they are in traditional media efforts. If you want to be a voice that’s heard from a brand/company, stand up and make sure they know! Opportunities come at all times, and you don’t want to miss one or let one pass by.

If you love writing, you may want to start approaching some bigger sites to see if they’re hiring freelance writers. If you’re someone who can work under deadline and doesn’t have a problem coming up with article ideas, you’ll be an asset to sites like SheKnows, iVillage, Lifetime Moms, AOL, Cafe Mom, BabyCenter, etc. These sites hire freelance writers often and love working with bloggers because they know they’re already used to providing regular content and come to the table with an established readership already in place.

Essentially, sponsored content is a pay-to-post arrangement. Bloggers may have been sought out by brands/companies/PR on their own or they have joined a blogger network program that facilitates the sponsored content. Blogger networks such as One 2 One, Clever Girls Collective, Mom Select, Role Mommy, etc., help connect bloggers with brands for potential sponsored content opportunities. This is a wonderful way to get your feet wet in the monetizing waters. You must disclose on your blog post the content was indeed, sponsored.